Have You Sampled The 1-Hour Photo?
Over the last few decades, the world of technology (and every human, along for the ride on its incredible upward trajectory) has become accustomed to a level of immediacy that many of us find hard to relinquish. Long gone are the days when “patience is a virtue” was a thing people actually believed in. Every now and then a service or, as this example would have it, an iPhone application comes along that presents us with the opportunity to take a brief step back from the lightening fast pace of our internet speeds (and our attention spans) for the better.
The 1-Hour Photo app, from Nevercenter Labs, invites users to slow down the process of taking a photo, giving a greater sense of meaning to the act of recording a moment in time, just as developing photographs in dark rooms did for us years before. By preventing you from viewing your photo for 60 minutes (and in the mean time adding a black and white filter and a little vintage grainy texture, for good measure) The 1-Hour Photo gently forces you into the habit of considering what it is that you’re photographing, instead of allowing you to simply snap away mindlessly, allowing the act of viewing your creation to become sacred. Just like it should be.
As the app’s tag line describes, “By the time you see your photos, the moments they’ve captured have already become memories, which changes how you feel about them forever.” This app isn’t likely to revolutionise the way you look at photography. But, in the wider context, its impact on you pales in comparison to the bygone era it’s process instinctively represents.